All 11 Formats
Each format follows platform-specific best practices. Here's what you get with each:
1. LinkedIn Post
800-1,200 characters. Starts with a powerful hook (bold statement, surprising fact, or question). Short paragraphs with white space. Ends with a call-to-action question. 2-4 emojis max. No hashtags (they reduce reach on LinkedIn).
2. Twitter/X Thread
5-8 tweets, each under 280 characters. Tweet 1 is a standalone hook. Each tweet delivers one insight. Final tweet is a CTA. Formatted as [1/N], [2/N], etc.
3. Instagram Caption
First line is the hook (visible before "more"). Body is 3-5 conversational sentences. Ends with an engaging question. Includes 15-20 relevant hashtags.
4. Carousel Script
7-10 slides. Slide 1 is a punchy cover headline. Each content slide has a bold title + 2-3 bullets. Final slide is a CTA with who you are.
5. Short Video Script (45-60 seconds)
Structured as: Hook [0-4s] → Setup [4-12s] → 3 Key Points [12-48s] → CTA [48-60s]. Includes B-roll suggestions. Written in spoken, conversational language.
6. Long Video Script (8-12 minutes)
Structured as: Hook [0-30s] → Intro [30s-90s] → 4-5 Sections with timestamps → Outro. Includes B-roll suggestions and visual cue notes. Conversational, uses "you" extensively.
7. Blog Article
Includes SEO title (60-65 chars), meta description (155 chars), intro with hook/problem/promise, 4-5 H2 sections with examples, conclusion with CTA. 8th-grade reading level.
8. Email Newsletter
Subject line (5-9 words), preview text, greeting, lead story (hook + body + takeaway), CTA section, sign-off. 500-700 words. Written like you're emailing one person.
9. PDF / Lead Magnet
Title + subtitle, intro page, 4 chapters (each with content + exercises), resources page, next steps page. Designed to be given to a designer for layout.
10. Presentation Deck
Title slide, agenda (4-5 items), 10 content slides (title + bullets + speaker notes), key takeaways, Q&A slide. Includes visual suggestions.
11. Book Chapter
Chapter title, story-driven opener, 4 sections with teaching/stories/examples, chapter close with synthesis, key insight box. 2,500-3,500 words. Written like Malcolm Gladwell or Cal Newport.
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