Cooking Your First Content Piece

From Idea to Content

"Cooking" is 38Hub's term for turning a raw idea into finished, platform-ready content using AI. Here's how:

Prerequisites

• At least one approved idea with formats selected

Step-by-Step

1. Go to Idea Kitchen from the sidebar (or click "Cook" on any approved idea)
2. You'll see all your approved ideas with their selected formats
3. Click on an idea to open the cooking view
4. Click "Cook All Formats" to generate content for every selected format at once, or click individual format buttons to cook one at a time
5. Wait a few seconds — AI generates the content using your Content DNA voice
6. Review the output for each format
7. Click Copy to copy any format to your clipboard
8. Click Regenerate if you want a fresh version

The 11 Formats

38Hub can cook your idea into any of these formats:

• LinkedIn Post — Hook + body + CTA, optimized for LinkedIn algorithm
• Twitter/X Thread — Numbered tweets, each under 280 characters
• Instagram Caption — Hook + body + hashtags, conversational tone
• Carousel — Slide-by-slide script for LinkedIn/Instagram carousels
• Short Video Script — 45-60 second script for Reels/TikTok/Shorts
• Long Video Script — 8-12 minute YouTube script with sections
• Blog Article — SEO-optimized article with H2 sections
• Email Newsletter — Subject line + preview + body + CTA
• PDF/Lead Magnet — Chapter-based content outline
• Presentation Deck — Slide-by-slide with speaker notes
• Book Chapter — Long-form narrative content

Tips for Better Output

• Write detailed idea descriptions — the more context you give, the better the AI writes
• Set up Content DNA — without DNA, the AI writes in a generic voice
• Try regenerating — each regeneration gives a different angle on the same idea