How Smart Cook Works

Smart Cook — AI Research & Enrichment

Smart Cook is the Idea Kitchen's core feature. Instead of immediately generating content, it first analyzes and researches your idea to produce a structured brief. This brief becomes the foundation for all downstream content production — making every social post, script, and article significantly better.

The Two-Pass System

Smart Cook uses a cost-efficient two-pass architecture:

Pass 1: Analysis (Always runs)

AI analyzes your idea using your Content DNA context and produces:

• Score (1-10) — How strong the idea is for your audience
• Analysis — Detailed explanation of the idea's potential
• Strengths — What makes this idea work
• Weaknesses — Potential pitfalls to address
• Suggested Angles — 3-5 different ways to approach the topic, each with a hook and description
• Audience Insight — How your target audience would receive this
• Urgency — Trending, Timely, or Evergreen
• Content DNA Fit — Strong, Moderate, or Weak match to your brand

Pass 2: Web Research (Runs only when AI decides it's needed)

If the AI determines your idea would benefit from supporting data, it automatically searches the web and produces:

• Key Facts — Real statistics, data points, and findings
• Sources — Clickable references with titles, URLs, and snippets

This saves costs — simple ideas that don't need research skip Pass 2 entirely.

How to Use It

1. Go to Idea Kitchen from the sidebar
2. Click on any approved idea
3. Click "Cook This Idea"
4. Watch the two-phase progress:"Analyzing..." then optionally"Researching..."
5. Review your Cooked Brief
6. Add personal notes in the User Notes section
7. Use the "Now Produce With" links to create content using the enriched brief

After Cooking

• Re-Cook: Click"Re-Cook" to run the analysis again with fresh results
• Add Notes: The User Notes textarea auto-saves, so you can annotate the brief with your own thoughts
• Produce Content: Click any production tool link to take the enriched idea into Social Posts, Carousels, Scripts, Thumbnails, or Captions

Tips

• Write detailed idea descriptions for richer analysis
• Set up Content DNA for personalized scoring and audience insights
• Use the suggested angles to explore different approaches before producing content
• Reference key facts and sources in your final content for credibility