Content Strategy Builder
While Content DNA defines who you ARE, Content Strategy defines where you're GOING. Together, they make 38Hub deeply personalized.
Strategy Components
1. Target Customer
A detailed description of your ideal viewer/reader. More specific = better AI output.
2. Content Pillars
Your 3-5 core topics with sub-niches. Example:"Growth Marketing" → sub-niches:"SEO","Content Marketing","Paid Ads"
3. Keywords
SEO-driving terms you want to rank for. These influence AI idea scoring and content generation.
4. Audience Segments
Different audience groups with their preferred language and platforms. Example:"Bangla tech enthusiasts" on YouTube,"English B2B marketers" on LinkedIn.
5. Creator Voice
Choose from 6 presets (Founder-to-Founder, Practitioner, Educator, Thought Leader, Raw & Authentic, Data-Backed) or write your own custom voice description.
6. Platform Strategy
Different approach per platform. Example: LinkedIn = professional thought leadership, YouTube = educational deep-dives, Twitter = quick tips and opinions.
Setting It Up
- Go to Content Strategy from the sidebar
- Fill in each section
- Click Save
- Strategy is now used alongside DNA in all AI features
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