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Help CenterIdeas HubProduction Tools: From Brief to Content

Production Tools: From Brief to Content

Ideas Hub
4 min read

From Cooked Brief to Published Content

After Smart Cook enriches your idea, you use dedicated production tools to create platform-specific content. Each tool is purpose-built for its format and uses your Cooked Brief as context.

Available Production Tools

Social Post Designer

Create AI-generated images for LinkedIn, Instagram, Twitter, and Facebook. Multiple aspect ratios (1:1, 9:16, 16:9, 4:5) optimized for each platform.

Carousel Designer

Design multi-slide carousels for LinkedIn and Instagram. Each slide gets AI-generated visuals with text overlays.

Video Script Writer

Write short-form (45-60 sec) and long-form (8-12 min) video scripts. Structured with hooks, sections, B-roll suggestions, and CTAs.

Thumbnail Designer

Generate YouTube thumbnails with face references, 15 vibe presets, and multiple aspect ratios. Supports 1K, 2K, and 4K resolutions.

Social Captions

Generate platform-optimized captions for any social media post. Includes hashtags, CTAs, and formatting for each platform.

How Briefs Connect to Production

When you click a production tool from the Idea Kitchen's"Now Produce With" section, the idea context is passed along. The production tool can reference:

  • The idea title and description
  • Smart Cook analysis, strengths, and angles
  • Key facts and sources from web research
  • Your Content DNA for brand voice consistency

Workflow Tips

  • Cook first, produce second: Always run Smart Cook before producing content — the enriched context dramatically improves output quality
  • Use multiple tools: One cooked idea can fuel social posts, a video script, thumbnails, and captions
  • Pick the right angle: Use the suggested angles from your brief to guide which production tools you use

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